Public Relations and Communication Strategies for Promoting Tsangaya (Almajiri) Education in Nigeria
Suleiman Garba, Abraham Habu Ekpo
Keywords: Almajiri, communication strategy, education, public relations, tsangaya
Abstract
The Tsangaya education system, also known as the Almajiri system, is a traditional Islamic education system in Nigeria that faces significant challenges such as inadequate funding, infrastructure and negative societal attitudes towards the Almajiris. Effective communication and engagement strategies with key stakeholders are essential to address these challenges and promote the system’s benefits. This prescriptive study examines the present state of communication strategies and public relations in Nigeria for promoting the Tsangaya education system and presents recommendations for enhancing these strategies. Findings suggest that various public relations and communication strategies such as media relations, crisis management, collaboration, and education are effective in addressing the challenges faced by the system, creating awareness among stakeholders, and building goodwill for the system. The study concludes that effective communication and engagement strategies with key stakeholders are essential to addressing the problems challenging Tsangaya education in Nigeria. Thus, the study recommends that policymakers and educational stakeholders adopt effective communication and public relations strategies to promote the Tsangaya education system and improve its quality, ultimately contributing to Nigeria’s socio-economic development.
Author Biography
Suleiman Garba
Department of Mass Communication,
Nasarawa State University, Keffi
suleimangarba22@gmail.com
Abraham Habu Ekpo
Information and Protocol Unit,
Nasarawa State University, Keffi
abrahamekpo76@gmail.com